Newspaper article analysis (Technology)
This article shows that Apple has successfully launched a new productcalled white iPhone4. This is known as a modification of iPhone4 as some of its functions and design have been changed such as camera lens appears to be different from the previous iPhone4 model; the iPhone4 case has changed from black to white colour and 0.2mm thicker than iPhone4. Other things such as trademarks, language and symbolism remain the same as black iPhone4.The attribute of White iPhone4 have yield satisfaction to buyer in terms of technology which is the degree of product sophistication and infrastructure. Apple offers this White iPhone4 is considered as a standardised product to all market because they treat the world as one large market and ignore regional and national difference. Also, this product is considered as global product as it is offered internationally as well as in domestic markets virtually simultaneously. Since, white iPhone4 is classified as global product, this product will experience different kinds of product life cycle in Western and Eastern market. On the other hand, Apple is considered as a famous global brand name and this can effectively promote White iPhone4 across the world.
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