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Wednesday, February 22, 2012

Current Issues: (Social and Culture)



Newspaper article analysis : (Social and Culture)

This news represent NTUC Fairprice’s denotes books to needy students in Singapore.  This conduct is positive to the society and improves its CSR (corporate social responsibility).  This news inflect two respects: one is purchasing books for some poor Singapore family is a problem; and the other one is NTUC Fairprice’s obtains the effective reputation in Singapore by this case.  In Singapore, the price this very expensive; according to some news, Singapore raised two notches to sixth spot as the most expensive city in Asia after four Japanese cities and Seou (Anita, 2011).  As the 6th most expensive country, the expenditure in foods and clothing will be higher price comparing to another country, so that some Singaporean cannot afford for purchasing text books for their kids’ education. 
For the high price, businesses entry to Singapore will be more profitable because in high price market, they will earn more profit.  NTUC Fairprice’s in this case advances its reputation and shows off its morals which can be a positive promotion for the future business.  People will more trust them for their positive ethics and confidently consume their products. 

Reference:

Thousands of needy students get free textbooks. 11.12. 2011. Retrieved 11.12, 2011, from AsiaOne: http://news.asiaone.com/News/Latest%2BNews/Edvantage/Story/A1Story20111211-315655.html
Anita, G. 6. 12. 2011. Singapore is 6th most expensive city in Asia. Retrieved 6. 12. 2011, from ST: Singapore rose two notches to sixth spot as the most expensive city in Asia after four Japanese cities and Seou

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