7.0.
Segmentation Profile
|
|
Generation
Y
|
Generation
X
|
|
Geographic
|
City area
|
City area
|
|
Demographics
Description
|
||
|
Age
|
23-30
|
31-40
|
|
Gender
|
Male / Female
|
Male / Female
|
|
Occupation
|
Majority
white collar
|
Majority
white collar
|
|
Income range (Monthly)
|
> 5 million
Rupiah
|
> 8 million
Rupiah
|
|
Purchasing Power
|
Medium - High
|
High
|
|
Psychographics
|
||
|
Benefit Sought
|
Seek Leisure,
self-image, status
|
Seek superior
service quality
|
|
VALS
|
Experiences/Achievers
|
Innovators
|
|
Lifestyle
|
Early adopters
|
Brand loyalist
|
|
|
Opinion Leaders
|
Opinion Leaders
|
|
Size
|
30%
|
70%
|
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