An ad to illustrate “classical conditioning"

An ad to illustrate "classical conditioning"

Heineken used young bikini girl on their advertisement is because they want to change the neutral stimulus of Heineken beer to become conditioned stimulus toward man and help man to create conditioned respond toward Heineken beer.Man is doing not have any weird respond toward Heineken beer, this show neutral stimulus. So, when Heineken is shown to man, they do not have any special respond towards it. A young girl who wear bikini is shown on Heineken advertisement is then introduce to human as a new stimulus which is known as unconditioned stimulus. Man natural respond to the sight of young bikini girl, they will feel sexual excitement, horny and the surge of desire. This reaction is known as natural, innate, automatic, not taught or conditioned and man respond is called unconditioned respond. Next, the advertisement present both young bikini girl and Heineken beer toward man. Man will feel sexual excitement, horny not because of the Heineken beer, which is neutral stimulus, but because of the bikini girl, the unconditioned stimulus.If man keep repeating see the advertisement , they will be conditioned to respond to the Heineken beer.In the end, man will feel sexual excitement and horny when see the Heineken beer even in the absence of the bikini girl.This respond now has been conditioned.It is now a conditioned respond , Heineken beer become conditioned stimulus.Overall, by using  young bikini girl on the Heineken advertisement, it can grab more people attention and increase the brand awareness in their memory.