An a using “Isolation” technique to grab
consumers attention (1 ad)
Isolation technique is
a promotional tool that marketer using few stimulus in the advertisement to
help them to promote their product. By using isolation technique Consumer can
easily understand what is the meaning in this advertisement and store in their
memory. From the figure 1.4, it shows a lot of ‘Z’ and in the end it turns in
to ‘N’ which is the first letter of Nescafe. The symbol “Zzz” is used to represent the
sleepy and sound of a person snoring. So, by using a lot of
“Zzz” , this advertisement is trying to show that when a person is feeling sleepy
, Nescafe can help to change a sleepy guy to a normal awake person. Form this
advertisement, Nestle is just using 3 words to stimulus in the advertisement to
help them promote their Nescafe. This is simple yet can grab consumer attention effectively.A lot of
‘Z’ is used in the advertisement and no other complicate word, image in the
advertisement, so consumer will not feel distraction and then pay more
attention toward the advertisement. Also, this advertisement can help consumer
to build a strong image association, for instance when they think of ‘Zzz’ ,
they will link to Nescafe, and this will make people more easily to recall back
the information of this advertisement.
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